Post by Hull SEO on Dec 10, 2017 11:13:48 GMT
As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.
Editorial Links
People spend very little time engaging with content. Use it before it ceases to be an enabler of competitive advantage. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content.
Do Your (Keyword) Research
It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords.
Optimize for Yahoo
Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. It has long been understood that Google’s ranking algorithm is complex (by design). Search is the #1 driver of traffic to content sites, beating social media by more than 300% We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook."
What to Do?
It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Search engine algorithms will continue to become more sophisticated. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.
Editorial Links
People spend very little time engaging with content. Use it before it ceases to be an enabler of competitive advantage. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content.
Do Your (Keyword) Research
It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords.
Optimize for Yahoo
Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. It has long been understood that Google’s ranking algorithm is complex (by design). Search is the #1 driver of traffic to content sites, beating social media by more than 300% We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook."
What to Do?
It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Search engine algorithms will continue to become more sophisticated. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.
